About MB&F

Two decades of experience in haute horlogerie led Maximilian Büsser to realise that the projects that gave him the most vitality and pleasure were those working with talented independent watchmakers on exciting concept watch projects.

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The seed of this utopian idea emerged from creating an atelier dedicated solely to designing, developing and crafting small series of radical concept watches with talented professionals he respected and enjoyed working with. This seed took root, and with MB&F - Maximilian Büsser & Friends - the dream became real.

MB&F is not a watch brand, it is an artistic and micro-engineering concept laboratory in which changing collectives of independent horological professionals are assembled each year to design and craft radical Horological Machines.

Respecting tradition without being shackled by it enables us to act as a catalyst in fusing traditional high-quality watchmaking with cutting-edge technology and avant-garde three-dimensional sculpture.

About Max

Maximilian Büsser was born in Milan, Italy, before moving at an early age to Lausanne, Switzerland where he spent his youth. Growing up in a multi-cultural environment and family - his father was a Swiss diplomat who met his mother, an Indian national, in Bombay - led Büsser to develop a cross-cultural broad-based approach to his life and to business.

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Entrepreneurship is Maximilian Büsser's forte. In 1998 and only 31 years old, he was appointed managing director of Harry Winston Rare Timepieces in Geneva. During his seven years there Büsser developed the company into a fully-fledged and well respected haute horlogerie brand by developing the strategy, products, marketing and worldwide distribution, whilst integrating design, R&D and manufacturing in house. The results were a 900% increase in turnover and the positioning of Harry Winston as one of the leaders in this very competitive segment.

Prior to Harry Winston, Maximilian Büsser's love for high-end horology was strongly imprinted by his first employer, Jaeger-LeCoultre. During his seven years in the senior management team during the 1990s, JLC strongly increased its profile and multiplied its turnover by a factor of ten. Büsser's responsibilities at Jaeger-LeCoultre ranged from Product Management & Development to Sales & Marketing for Europe.

MB&F Newsletter

July 2011
May 2011
March 2011
February 2011