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Cuervo y Sobrinos holds a unique position, a tradition and identity which differentiate the brand created in Havana from any other brand of watch making. Cuervo y Sobrinos is the only Swiss fine watch-making brand which can boast real and proven Latin tradition. The binomial "Latin soul" - and therefore warmth, elegance, refinement, joie de vivre - and "Swiss Brand" - competence, rigour, craftsmanship and technology - grant the brand an inimitable and unobtainable identity. Cuervo watches are the witnesses of a world in which elegance, excellence, quality and style were experience in a "natural" way in that they were values of everyday life.